For those of you who haven’t heard of Reddit, it is a website that people post things from the internet to that they find interesting or feel strongly about. You will find anything from pictures of adorable baby animals to political discussions. One of the things Reddit has is a subreddit (section of the website) called AMA, which stands for “Ask Me Anything”. People who are either relatively famous or have experienced something others would find interesting create a thread for other members of the site to ask them questions.
One night while I was browsing Reddit, I noticed that Bear Grylls, host of Man vs. Wild, had done an AMA. After closer inspection, I noticed that unlike other AMA’s I had seen, this one was heavily branded. He did video responses and linked to them, the videos being found on a branded YouTube Channel made by Degree Men. Now, they have done even more with it, and the video responses are laid out on the Degree Men’s “The Adrenalist” website. The cool part about the whole thing is that people did not feel like they were being marketed to at all, it was just a really interesting AMA. But they were totally being marketed to.